The Department, accompanied by the Cabinet ATEMIA (Specialized in Tourism and Events Engineering), the Territories and the Maison du Tourisme, has defined the main lines of its strategy for the development of tourism in the coming years.
During the budget session of December 20, 2021, the Departmental Assembly approved the implementation of a new Departmental Tourism Development Plan, the objectives of which are in line with the Cap 2030 mandate project:
Develop and share the pride of belonging to the Haute-Loire by strengthening the attractiveness and promotion of the "Haute-Loire experience" to increase the economic benefits and improve the living environment of the inhabitants.
The proposed new scheme is a structuring tool which aims to consolidate the actions of the previous scheme and to identify new strategic tourist objectives for our territory and to implement them operationally.
For this, the ATEMIA Cabinet carried out an update work during the spring and summer of 2022.
He met the various tourism stakeholders (elected officials and socio-professionals) on all the territories of the department, in order to carry out the evaluation of the last scheme within the framework of a tourist diagnosis and an analysis of the macro tourist context. .
These meetings made it possible to share proposals for strategic and marketing guidelines for the coming years. These proposals have thus been debated with the tourist actors and the Territories during an enlarged Destination Council.
Caller
Daniel VINCENT
Director Departmental Tourism Office of Haute-Loire
