For this new year, the Marketing Plan marks a new stage in the development of tourism policy. It is a continuation of our commitment to tourism, reinforced by the distinction: “Haute-Loire, the favorite department of the French 2023”.
The actions will be structured around four essential strategic axes:
- Strengthen and diversify outdoor activities: we will continue to promote and develop our offer responding to a growing demand for diversity of practices, lived experiences
- Highlight our know-how: we will promote our industrial, agricultural, artisanal and gastronomic heritage, by introducing the many gems of our territory.
- Affirm Haute-Loire as a reference in sustainable tourism: our objective is to make our department an example of environmentally friendly tourism, in harmony with our values and our commitments.
- Integrate digital into our promotion strategy: digital will be at the heart of our efforts to highlight our actions and particularly our cultural and historical heritage, thus facilitating access to information and enriching the visitor experience.
This marketing plan is also an invitation to act together, in partnership with the territories and local stakeholders, to implement significant and ambitious actions to serve the attractiveness of Haute-Loire and to reinforce the feeling of pride of to be Altiligarian.
Caller
Daniel VINCENT
Director Departmental Tourism Office of Haute-Loire
Caller
Yvan BOLEA
Head of the Promotion / Communication Department Head of the Observatory
